How To Use Video Marketing To Increase Your Sales

Using text and blogs for your affiliate marketing can surely get you good dividends- but they're very yesterday. Almost every affiliate marketer uses these modes for promoting his or her product. Don't you wish to stand out? You can, if you happen to use video clips. These are a nice, fun way to get attention to your product.

The edge video has over text

Let's face it. Text is only good so long as it's short and sweet. But if you want to convey more, what do you do then? Use video, of course!

• A ‘human' interaction: Video helps put a human face forward while also communicating something. For example, if you're selling an aerobic workout DVD, wouldn't you want to show the person doing aerobics, rather than have a screenshot of her? This helps customers ‘see' the product being used before they actually purchase it.

• Build credibility: The very fact that customers can ‘preview' products in a way not possible with ordinary text makes it great at building brand reputation.

• Improves SEO: Believe it or not but videos are absolutely loved by search engines robots. They crawl sites in search of such videos. Putting videos into your affiliate marketing program will help place your site better in search results.

• Easy to view: Most people use broadband these days and viewing videos has become fast and hassle-free. If you even look at the most popular websites today, all of them employ heavy usage of videos.

• The 5 minute comparison: Try getting across to a customer through a piece of text in 5 minutes – it's very difficult. Instead try making a video with the same time span. It's so much easier to get the message across through video. That's because you get to use such a vast array of media – voice, pictures, music, motion pictures, screenshots etc.

How to go about it?

It's very easy to start incorporating video into your affiliate marketing campaign. There are plenty of vendors nowadays who have brought out innovative ways of using video. One such vendor has provided a mechanism for consumers to create product reviews via videos. This can be used by affiliate marketers for great benefit as they happen to not only get paid for creating the video, they also get additional income every time there's a sale on that product. There are other companies who offer theme based videos that have already been created. Affiliate marketers can choose from the range of these videos and place these on their site. They can even choose to customize these videos.

A whole new way to get attention

Using video in your affiliate marketing program can really divert customers to your products. Using powerful imagery, good content and interesting footage – you can create a winning affiliate marketing campaign. There's so much range that video has to offer – right from commercials, to demos of products to even testimonials from customers! Imagine what all this could do for your affiliate marketing business!

Convert even the passive ones: The test-before-you-buy theory

I have always been a sucker for testing everything I buy – be it a new car, bike, video game, even a simple torch! I like to know I'm getting value for my money. In affiliate marketing, there are 2 kinds of visitors who come to your site:

1. Passive ones: The ones who don't want to buy anything – they're just having a look around 2. Shoppers: These are the types who are genuinely looking to buy something and they've come to your site obviously because the keywords matched.

It's much easier to convert the 2nd category, don't you think? Now what if you could go a step further and convert even the 1st category of passive visitors? Videos can be great to convert passive shoppers. Since such people are just ‘looking around' in your site, using a video, you might be able to get them interested in the product.

Imagine a guy who just happens to visit your site by chance. You have a video on an ab exerciser. That doesn't impress him much. He's probably seen enough of that on the television. Another video shows the steady progress of one man over a 30 day span. It ends with a final before and after picture. This might surely get the visitor interested. Who knows he may even buy the product!

By: Himanshu Joshi
Credit:www.superfeature.com