How To Make Sale After Sale After Sale After Sale - For Ever ! (Part 1)
Sales Techniques - (Part 1) - How To Amaze Your Visitors & Ensure That Your Customers Come Back To YOU Time After Time After Time - Sale After Sale After Sale !!! ! YES !!!
Most online store owners don't realize the tremendous power their "Product Descriptions" hold. Most feel that because they own a "Retail Online Store" buyers expect the norm. They are WRONG! WHY FOLLOW THE CROWD? You need to grab your readers' attention. You need to realize that a product description is much more than just a "Product Description". It is the "SUPER SALESPERSON" at work.
AROUSE EMOTION !
All you have are your words to convince a buyer to buy your product. Yes, a good image of the product is very important, but you need the right words...POWERFUL words, to make the sale! You need to arouse emotion in your buyer. You have to let a buyer know how your product is going to benefit them......IMMENSELY!
Imagine there were only you, and one other competitor trying to sell a product. You're both in competition to sell this same product,and your competitor has the advantage of selling the item at $10.00 below your price. Do you think you could conjure up the words in your product description to make the sale? If not... You really NEED TO LEARN!
Chances are, no matter what you're selling online, there's always going to be someone else selling the same item at a lower price... And you don't want to get suckered into a price war, now do you ? So what do you do? YOU SELL! YOU SELL YOUR HEART OUT! You sell with WORDS!
You be the SUPER salesperson you need to be. It's not that difficult... trust me. I guarantee you I could sell the same product to a customer that you were offering at a $10.00 discount. How do I know? I've done it... many times! How would I do it? Simply put... Through WORDS!
I have an advantage even though you may have a lower price....
You see, I already have this customer in my mailing list. They've already read several issues of my newsletter. They're on my email list for specials and promotions. They've received several FREE downloads from my website that has helped them tremendously. They know I respond to their concerns in a timely manner. They know if there's a problem with their purchase they can return it.. ... NO QUESTIONS ASKED. AND.....
I've written a product description about this item that not only describes all the features of the product, but it also overwhelms them with the benefits of buying this product? Did you do all these things for this customer?
Do you really think this customer will buy from you just because your a little bit cheaper on price? --- In Your Dreams! --- NO WAY! This sale was as good as mine before this customer even decided to buy!
Don't Describe Features... Describe Benefits -
This is a key in writing and selling effectively. Buyers "THINK" they're interested in the features of a product (and naturally they need to know the basics to be sure it's what they are looking for), but what a buyer is really going to be sold on are the BENEFITS of a product to him/her.
How will this product make their life easier? What will the look on their Grandchild's face be when they open it? How much time will they save after it arrives on their doorstep? How much more will their spouse appreciate them for buying it for them?
Take, for example, a home stereo system. Naturally, your customers will need to know the features that the stereo has. For instance, how many watts? How many speakers? What's the overall size of the unit... The warranty... The manufacturer.. ..etc., etc., etc,. But your job as a SUPERB salesperson is to list those features and follow them up with "punch after punch" describing all the benefits of those features. Create emotion in your readers! Make them feel like they couldn't live without it!
Stay ahead of the pack!
By: David Newman
Credit:www.superfeature.com
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