How To Make Sale After Sale After Sale After Sale - For Ever ! (Part 7)
Adding Signature Files To Your Email
I'm sure many of you have already setup a signature file for your email program, but have you set it up effectively to pre-sell your customers? Are you getting the kind of response from your signature file that you should? Do you even know what kind of traffic your signature file brings you? For most... NOT MUCH! These are legitimate questions that you need to answer.
First, for those that aren't familiar with a signature file, I'd like to explain what a "Sig File" is and how to set one up. Then, I'd like to go into a bit more detail about what you should and SHOULD NOT have in your signature file if you want to generate sales.
Setting Up A Signature File :-
A "Sig File" is that small block of text you see at the bottom of an email you receive. We've all seen this many times and you probably didn't even realize that this was prewritten text that goes out with every email sent from a particular email address. If you do not have a "Sig File" setup in your email... DO IT NOW! This is yet another form of advertising you can capitalize on very easily (remember - advertise on every page! Your sent emails are pages too! Each email program has specific instructions for setting up a signature file, but it's very easy to do. If you use Microsoft Outlook or Outlook Express, simply go to the "Tools" menu and you'll see a link for a signature file setting. It may be under another sub heading such as "preferences" or "options", but I assure you it's there.
You can also choose the "Help" link in your email and this will have instructions for setting up your signature file as well. No matter what program you use for your email, there is a way to add a signature file to your outgoing messages. Find out how to do this and JUST DO IT!
CREATE An Effective "SUPER" Salesperson Signature File So many times I see it.... A signature file that reads: If you have any questions, please let me know. Thank You, Tom Smith Phone: 888-888-8888 Fax: 888-777-777 Email: "mailto:tom@mydomain.com" AND THAT'S IT! Granted, it saves "Tom" time on writing his closing in each and every email, but that's all it does. Is "Tom" a SUPER Salesman? I say NOT! Or, you receive his email and at the bottom it reads:-
**** SAVE $$$$$ ON OVER 20,000 PRODUCTS ONLINE. SHOP SAFELY AND SECURELY 24/7! FROM TOOLS AND APPLIANCES... TO LAWNMOWERS AND OUTDOOR LIGHTING... WE'VE GOT IT ALL ON SALE! CLICK HERE TO VIEW OUR WEBSITE! ***** so on & so on - ?
Well guess what?... I'm not looking for a tool or lawnmower right now! Am I going to visit that website? NOPE! Am I going to remember that website the next time I do need a tool or lawnmower? NOPE! Well then, what could this amateur salesperson have done differently?
But, let's maximise our opportunity to get the sales massage accross ! How about something like this? ---------- If you have any additional questions or concerns, please be sure to let us know! Thankyou, Tom Smith Customer Care Representative ABC Products Phone: 888-888-8888 Fax: 888-777-777 Email: mailto:tom@mydomain.com
Your feedback is very important to us! If you have a comment or suggestion you feel would help us to better serve you, please send an email to:- mailto:support@mydomain.com
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Is there a chance one of these subtle ads in this "Signature Files" will grab my interest? ABSOLUTELY! Will I sign up for Toms newsletter? Mmm, Maybe - I'm very tempted - Yes!.
Do I want a yard that's the envy of the neighborhood? YES I DO!!! Do it now!
My point here is this... With a signature file created by a "SUPER SALESPERSON" in comparison to an amateur, the odds of obtaining a new prospect are 1000 times higher than just trying to sell something right out of the gate.
Any of the "freebies" (including the feedback email) offered in this signature file will get my name in their email list and as you already know, their autoresponder software will then kick into full gear, emailing me automatically without anyone lifting a finger. It's like having 1000's of salespeople out on the net daily, and all you did was setup your system once... And used your "SUPER" sales abilities to get a prospect to SIGN UP FOR YOUR LIST!
So, be sure to setup a signature file (or change your current signature file) to something more subtle but effective, and you'll notice a huge surge in sales once your autoresponder system goes to work.
By: David Newman
Credit:www.superfeature.com
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