How To Make Sale After Sale After Sale - For Ever ! (Part 3a)
Successfully Using The Ultimate Tools For Your Success !
BUILD YOUR OWN WEBSITE :-
I'll say it again ! Build Your Own Website :- "If you build it they will come!" (strictly speaking - not - completely - true) - but it does indicate the importance of your website ! However, in order to pull in visitors, your website should NOT be geared toward direct sales, but more importantly toward simply attracting visitors and (YEP.... you guessed it) ... ... getting them to sign up to your list! It's that IMPORTANT!
If you don't have a website, you're missing out on a wealth of opportunity. You can sell products later.... after you've established a relationship and built trust! I guarantee you will sell So Many products "later" if you build your list!) - And learn to use it! Your site doesn't have to be fancy, and to be perfectly honest, there are many services out there that provide a great service for folks who aren't too familiar with web design. NOTE: Unfortunately, I can't give away all my secrets or expose all our sources - just isn't possible in articles - fact of life on the web.
Understand that creating your own website not only allows you MUCH more opportunity to obtain sales, but it will also get you much more involved (and excited) about your online store. The search engines look for content when listing sites... and that's very important for traffic You'll have the ability to create some genuine content that will be picked up by those search engines and start to generate a flood of traffic.
Once you accomplish this, the sales will follow. That is extremely important! Don't try to immediately sell a visitor that lands on your website, but instead offer them something of value.... FREE... ..a newsletter subscription or a free gift to download something of - PERCEIVED VALUE - 0utlining some great ways to save on their holiday shopping, etc etc. .
My point is... Get the traffic to your site and then follow up with your customers in emails and newsletters. If you are referring people to your site for a free gift or an incredible promotional offer instead of referring someone surfing the net to your site to BUY SOMETHING, don't you think that MANY MORE online folks would click through to your site from a link - if you are offering something of value (to them) for FREE. Absolutely...! And that should be your goal... to get the TRAFFIC... To build your list of happy, targeted subscribers!
Which of the two links below would you be more apt to click on if you were browsing? "Buy anything and everything from XXXXX Phones to YYYYY Audio all at Unbeatable Prices!" We Accept MC/Visa/AMEX/Discover. Thousands of products to choose from! Rock Bottom Prices! Huge Savings Everyday! FREE Shipping on many items in stock. Click Here To Visit Our Site!
OR
"Looking For Unique And Affordable Gift Ideas? Download Our FREE Guide To "Choosing The Perfect Gift For That Special Occasion - Even If You're On A Shoestring Budget" You'll SAVE Hundreds... Even Thousands... And Your "Special Someone" Will Be Tickled Pink!" You'll Refer To It Over And Over Again! - Get it?
Once you start writing articles for your newsletter (and you will start a newsletter...right?), simply load them onto your website to add instant content that your visitors will enjoy reading and look forward to... and the search engines will gobble this additiional info up like an ant eater on steroids. As mentioned previously, you want to earn your customers trust and actually make them fall in love with you. So they know full well that to build up their own knowledge base or just to read, see or listen to some interesting & useful stuff - the idea of paying a visit to your site is going to pop straight into their minds - & is that where you want to be ? YOU BET IT IS !
That's the goal of your website! (& then some)
By: David Newman
Credit:www.superfeature.com
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